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Choosing the wrong partner in Japan
can cost you millions.
With the right partner
✔ Strong pre-launch preparation
✔ High-quality project execution
✔ Optimized advertising strategy
✔ Media & PR capability
✔ Sustainable pricing design
✔ Serious execution capacity
✔ Retail & distribution expansion after crowdfunding
✔ Professional risk management structure
✔ Millions of yen in potential revenue
✔ Long-term brand vision in Japan
With the wrong partner
✖ No real pre-launch preparation
✖ Poor execution quality
✖ No clear advertising strategy
✖ No media or PR capability
✖ Short-term pricing decisions
✖ Execution depends on one person
✖ No plan beyond crowdfunding
✖ Hidden or one-sided risk structure
✖ Limited revenue potential
✖ Short-term thinking, no brand vision
Even experienced manufacturers often choose wrong.
Even experienced manufacturers often choose wrong.
Why most manufacturers choose the wrong partner
From the outside, agencies all look the same.
▼ What you see
・Professional Zoom meetings
・Confident promises
・Polished proposals
・Claims of "experience"
▼ What really matters
• How their execution is structured
• How decisions are made behind the scenes
• How risk is distributed
• How pricing and positioning are designed
• What happens after crowdfunding ends
None of this is visible in a normal business call.
And once you sign, the consequences belong only to you.
“The most dangerous risks are invisible until it’s too late.”
What you must verify before your business is at risk
We do not judge your partner.
We give you a decision protection system
to verify reality, execution, and risk
before your brand and capital are exposed.
✔ No blind trust.
✔ No guesswork.
✔ No expensive mistakes.
1 Partner structure & reality
Who they really are behind the proposal
Not what they claim to be —
but how their business is actually built.
2 Execution capability
Whether they can truly deliver — not just promise
Many agencies sell confidence.
Few can execute consistently.
3 Pre-launch success formula
Whether your partner truly has a proven system to make your campaign succeed before it goes live
The outcome is decided before launch.
4 Execution enforcement system
How to ensure their strategy is executed in reality —
not just promised in meetings
Turning promises into execution.
5 Contract & risk exposure design
Whether your agreement protects your business —
or quietly limits your future
Most risks are hidden in the fine print.
6 Long-term expansion logic
What happens after crowdfunding ends
Crowdfunding is only the beginning.
You don’t need another agency opinion.
You need an independent decision system
that prevents irreversible mistakes
before money, brand, and reputation are exposed.
Who is behind this system
This system was built by someone who has worked inside Japan’s crowdfunding market from multiple positions.
I started my career in import operations in 2017, working directly on product sourcing, logistics, compliance, and distributor coordination.
In 2019, I entered the Japanese crowdfunding market as an operator, launching projects as an importer and agency partner together with overseas manufacturers.
Since 2021, I have also worked on the platform side as a project curator, reviewing and managing crowdfunding campaigns before and after launch.
In practice, this means I have worked in all three roles:
• As an importer and agency operator
• As a platform-side project reviewer and manager
• As a partner working directly with overseas manufacturers
As an importer, I have launched crowdfunding projects together with more than 30 manufacturers.
As a curator, I review and manage over 100 crowdfunding projects every year across platforms such as Makuake and CAMPFIRE.
From this position, I have repeatedly seen:
• agencies overstating their real capabilities
• good products underperforming due to weak execution
• pricing strategies destroying future retail expansion
• manufacturers accepting contracts with hidden long-term risks
• brands losing credibility long after the campaign ends
In most cases, the product itself was not the problem.
The outcome had already been decided
before the contract was signed.
In most failed cases, the outcome was already decided before the contract was signed.
This system exists to make those invisible risks visible — before they become irreversible losses.
Experience snapshot
• Import operations since 2017
• Crowdfunding operator since 2019
• Platform-side curator since 2021
Projects & scale
• 30+ manufacturers supported
• 100+ projects reviewed per year
• Platforms: Makuake / CAMPFIRE
Roles
• Importer
• Agency-side operator
• Platform-side curator
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Masato Iwagami
Former crowdfunding platform curator
(Makuake / CAMPFIRE)
Import operator since 2017
How the Second Opinion Audit works
Partner information intake
You submit:
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Partner company information (company name & website)
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Proposal and conditions
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Draft contract (if available)
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Past project records (if available)
We do not contact the agency directly.
We work solely with the information you provide.
1
Pre-Launch Failure Prevention System
We do not evaluate what agencies say.
We evaluate what they are actually prepared to execute.
You receive a structured verification framework that defines:
-
the exact questions your partner must answer
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the concrete plans and numbers they must disclose
-
the checkpoints that remove ambiguity
Based on their responses, we assess:
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whether a real pre-launch success strategy exists
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whether short-term tactics will damage future distribution or brand value
-
whether their organization can execute consistently until completion
-
whether post-crowdfunding expansion is realistic
This is not information review.
It is a system designed to force real preparation and execution,
and to structurally reduce the probability of project failure.
One wrong decision can lead not only to a failed project, but to the loss of your long-term potential in the Japanese market. This process exists to prevent that — before it happens.
2
Renders
You receive a structured PDF report including:
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Final recommendation (Proceed / Caution / Avoid)
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Key risk factors
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Hidden issues
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Contract checkpoints
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Negotiation points
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Execution & strategy assessment summary
This is not an opinion.
It is a structured decision document.
3
Second Opinion Audit
(Pre-contract)
USD $300 / case
One-time fee. No subscription.
✔ Partner structure & execution reality check
✔ Pre-launch success formula verification
✔ Contract & risk exposure checkpoints
✔ Written PDF decision report (Proceed / Caution / Avoid)
✔ No meetings required
✔ No contact with your partner
✔ Confidential & independent
This is not consulting.
This is a pre-contract failure prevention system.
⏱ Delivery: 3–5 business days
📄 Format: PDF report
Optional decision support
Some audits confirm your path.
Others reveal that the safest move is to walk away.
Some audits lead to simple decisions.
Others reveal uncomfortable truths:
– Canceling a partnership
– Walking away from months of negotiation
– Restarting from zero
These decisions are difficult — but making the wrong one is far more costly.
This optional support helps you structure your next move.
Decision structuring support
We do not negotiate.
We do not contact your partner.
We do not represent you.
We help you think clearly, safely, and independently.
✓ How to exit safely if you cancel the deal
✓ How to communicate your decision without creating conflict
✓ How to restructure your partner search
✓ How to avoid repeating the same risk pattern
✓ Next-step roadmap after rejection or cancellation
This service does not replace legal advice.
All decisions remain yours.
Before you proceed
Do you contact my partner?
No. We work only with the information you provide.
Do you negotiate for me?
No. We remain fully independent.
Is my information confidential?
Yes. All information is handled confidentially.
What if I decide not to proceed after the audit?
That is exactly what this audit is for.
We were close to signing the contract when the audit revealed several risks we had not anticipated.
After reviewing them carefully, we selected a different partner with a clear understanding of the structure, risks, and execution plan.
We are satisfied with the partner we chose, and we continue to maintain a strong and positive relationship today.
European consumer goods manufacturer
One decision can define your future in Japan.
One wrong partner choice can cost you years
— not just one project.
This audit exists to protect your product, your brand,
and your opportunity
before irreversible damage happens.